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The AU SEO Digest

Australian SEO news, once a month. No fluff.

Algorithm updates, AI search trends, AU industry data, and one thing you can do this month to improve your rankings. Written for Australian business owners and marketers - not SEO academics.

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What's in every issue

Everything worth knowing this month. Nothing that isn't.

Each issue is written in plain English. No acronym soup, no 5,000-word deep dives - just the stuff that actually affects AU businesses right now.

📸
Algorithm update briefing
What Google changed, who got hit, and what AU sites should do about it - distilled to one clear summary.
🤖
AI search & GEO signal
How ChatGPT, Perplexity, and Google's AI Overviews are citing AU content differently each month.
📊
AU industry data
Which Australian industries are trending up or down in organic search - with data, not guesswork.
⚡
One actionable tip
A single SEO action you can take this month - specific, practical, and relevant to AU businesses.
🔗
Worth reading this month
Three links from across the AU and global SEO world that were actually worth your time.
🚨
No vendor pitches
We don't accept sponsorships or affiliate deals. If we recommend something, it's because it works.
Sample issues

See the format before you subscribe

Here are a few sample issues so you can see the format and depth. Subscribers get each new issue by email.

Issue #3 May 2026
Google's May Core Update: What Moved for AU Sites - and Why Finance Got Hit Hardest
  • Which AU niches saw ranking drops (and which gained)
  • Why "helpful content" now penalises AI-first pages differently in AU vs US
  • The one technical fix practitioners keep crediting for post-update ranking recoveries
Read this issue →
Issue #2 April 2026
Perplexity Is Citing More Australian Sites - Here's What They Have in Common
  • Which content formats AI tools cite most in AU queries
  • Why .gov.au and .edu.au still dominate AI citations - and how to compete
  • Actionable tip: the structured data tweak that improves AI citation rates
Read this issue →
Issue #1 March 2026
The State of AU SEO in 2026: What the Data Actually Shows
  • Average time to first-page rankings by AU industry (a modelled benchmark)
  • The three niches where Google Ads is eating organic click share in AU
  • Why local AU businesses are outranking nationals on long-tail queries
Read this issue →

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