SEO & GEO Insights
Expert articles on search engine optimisation, AI search, content strategy, and growing organic traffic without paid ads.
What is Generative Engine Optimisation (GEO)?
AI search tools like ChatGPT, Perplexity, and Google's AI Overviews are changing how people find information. Here's how to get cited.
SEO vs GEO: What's the Difference in 2025?
Traditional SEO optimises for Google's blue links. GEO optimises for AI-generated answers. You need both - here's how they work together.
Core Web Vitals: The Complete 2025 Guide
LCP, CLS, INP - what they mean, how Google measures them, and how to score green across all three without a full site rebuild.
Link Building Strategies That Actually Work in 2025
Google's spam updates have killed most link-building shortcuts. This guide covers what still works: digital PR, asset-based outreach, and more.
E-E-A-T: What It Is and Why It Matters for SEO
Google's Experience, Expertise, Authoritativeness, and Trust framework is more important than ever. Here's how to demonstrate it in your content.