The Wizard of Outreach
vs SEMrush
SEMrush is a powerful analytics and keyword research platform. But analytics don't write your content, build your links, or fix your technical issues. That's what we do.
| Factor | SEMrush | The Wizard of Outreach |
|---|---|---|
| What it is | SEO analytics and research platform | Fully managed SEO & GEO execution service |
| Content creation | SEO Writing Assistant (DIY) | Up to 12 articles a month on our top tier (plans start at 2 a month) |
| Link building | Link building tool (DIY outreach) | Managed outreach on Growth and above - every link labelled |
| Technical SEO | Audit tool (you fix) | Audit + implementation |
| AI search / GEO | AI Visibility Toolkit - tracks your brand in AI answers, you act on it | Tracked and acted on for you |
| The Glass Box - see every change we make, before & after, live | N/A - it's a research tool, not an execution service | Live change-log in your own portal |
| Time required from you | High (requires SEO knowledge) | Minimal - your portal shows everything, no meetings needed (Growth and Enterprise include a strategy review) |
| Requires in-house expertise | Yes | No - we do the work for you |
| Monthly cost | $139-$299 a month on Semrush's published plans, Advanced priced on request (checked 20 Oct 2026; Semrush does not state the currency) | From $470/mo AUD (no separate tool costs) |
| Lock-in | Annual or monthly subscription | No lock-in - month to month, 30 days' notice |
| Best suited for | Teams with SEO experience | Teams who want managed execution |
The honest answer
If you've got someone in-house who genuinely knows how to turn SEMrush's data into a working strategy, keep the subscription and skip us. SEMrush is a genuinely good toolset for that. Where we come in is when you want the research and the execution done for you, with every change logged so you can see exactly what you're paying for. New agency, no client roster to point to yet - see exactly how we work before you commit: our methodology.
Skip the learning curve, get the results
Our research tools are part of the service. You get the insights and the work, not another subscription to manage.
20 minutes, no pitch deck - we'll look at your actual site.