The Wizard of Outreach
vs Tradie Web Guys
Both are built for Australian trades. The real difference is how the work gets done - and how much of it you actually get to see.
Let's be straight with you: Tradie Web Guys are a genuine, established trades specialist - 14+ years working with trades, 500+ businesses supported (their figures), and a team of real humans who know the industry. If you want one company to run your ads, CRM, quoting and SEO together, they can do that. But SEO and AI-search visibility is a specialist job on its own - and doing it properly, in the open, is all we do.
We do something narrower, and more transparent. We focus on one thing - white-hat SEO and AI-search visibility for local businesses - we automate the heavy lifting so it costs less, and we show you every single change we make, live, before & after. That last part - the Glass Box - is the bit almost nobody else in this industry does.
| Factor | Tradie Web Guys | The Wizard of Outreach |
|---|---|---|
| Built for Australian trades | Yes - trades specialists | Yes - strong with trades, open to any AU business |
| The Glass Box - see every change we make, before & after, live | Regular reports | Live change-log in your own portal |
| How the work gets delivered | Human team | Fully managed, fast turnaround |
| AI-search visibility - when locals ask AI "best [trade] near me?" | Not listed as a separate service | Tracked across AI engines, every month |
| Every backlink labelled (citation / earned / PR) | Standard reporting | Yes - you see exactly what each link is |
| Per-suburb exclusivity | Standard agency model | One trade, one suburb - Enterprise plan as standard, or an add-on by agreement on other plans |
| Pricing | Custom quote on enquiry | Published plans, no hidden quotes |
| Lock-in | Not stated on their site | No lock-in - month to month, 30 days' notice |
| Best for... | Tradies who want one human team for ads + CRM + SEO together | Businesses who want transparent, automated, white-hat SEO with every change visible |
See every change we'd make - before we make it
Book a strategy call and we'll walk you through the Glass Box live: exactly how we'd work on your site, with nothing hidden.